Culture. Alignment. Creativity.
About
Lykken.LA exists to turn cultural momentum into structured opportunity.
I work with artists, founders, operators, and investors at the moments when taste, strategy, relationships, and economics need to line up. Sometimes that means shaping the story. Sometimes it means pressure testing the business. Sometimes it means connecting the right people, structuring the right partnership, or helping a promising idea become legible to the market.
I've spent my career inside the highest levels of music, culture, and creative business, working alongside the people and institutions that shape taste, scale ideas, and move markets. That experience is the foundation for how I operate now.
My role is simple: I help consequential creative work become clearer, more valuable, and more executable.
The throughline is alignment. Between people, incentives, narrative, and ambition. When that alignment is right, the work travels further and compounds.
Visual Archive
Scooter Braun Projects
I spent my first 6 years inside one of the most influential artist management and creative enterprises in the world. My work there spanned artist management, creative development, marketing, and dealmaking across global talent. I was involved in campaigns, partnerships, and long term strategy alongside artists including Justin Bieber, Ariana Grande, Hilary Duff, Lil Dicky, Andrew Watt, and others shaping culture at scale. That experience set the bar. It showed me how ideas move when the infrastructure is real, the stakes are high, and the decisions actually matter.
Interscope Records
The next chapter of my career was about range. At Interscope Records, I worked across global genres, multiple management teams, and artists operating inside very different creative and cultural ecosystems. The work required aligning corporate teams, artist camps, and external partners around campaigns that had to travel globally and resonate locally at the same time. I lead Platinum and multi Platinum campaigns with Alexander 23, Trevor Daniel, J Balvin, and Tainy. That environment forced a different kind of rigor. It sharpened my ability to move between creative worlds, speak multiple languages fluently, and keep momentum intact as complexity increased.
Kennedi
Alongside my work inside institutional culture, part of what shaped me was helping develop the career of my sister, Kennedi. While I was still involved in artist management, I supported her as a songwriter, helping guide creative strategy, industry relationships, and long term trajectory. Through that period, she signed with world class publishers and collaborators, including Justin Tranter and Warner Chappell, and established herself writing for artists like Ariana Grande, the Jonas Brothers, Dua Lipa, and David Guetta. That experience taught me something deeper about craft, collaboration, and nurturing talent — seeing her evolve into a Grammy level songwriter with songs reaching global audiences sharpened my understanding of what serious creative careers actually require.
Catalina Whale Mixer
Catalina Whale Mixer came together through a collaboration with music management and creative partners who brought me in to help shape the project's creative direction, community development, brand voice, and go to market strategy. What began as a digital first cultural project scaled into a highly engaged global community with real economic weight, active secondary markets, and creative momentum that extended beyond the platform itself. That work led to a partnership with Def Jam Recordings, demonstrating how native digital IP could translate into the traditional music system without being diluted.
Funkshway
Funkshway began as an original idea I developed alongside two close friends, Tom Bender and Avi Dahan, rooted in a shared belief that music carries energy, and that curation matters. Together, we set out to build a house music label that felt intentional. Funkshway became the platform for launching AYYBO, whose debut release Hypnosis broke globally and helped establish him as a leading force in modern house music, now surpassing 60 million streams across platforms. Funkshway represented a step outside the traditional system — building original IP, culture first.
Pharrell Williams
Working with Pharrell meant stepping into a different altitude of thinking. Less about individual projects, more about architecture, culture, and long term creative direction. I spent time working with Pharrell directly, including sessions in Paris, contributing to platform level ideas and creative frameworks that spanned music, fashion, and media. Being in those rooms reinforced something I've seen repeatedly at the highest levels: when culture is clear and alignment is real, the work compounds far beyond any single release or campaign.
Strategic Architecture
Over time, the work expanded beyond any single role or category. I've been trusted to help deploy capital, shape partnerships, and structure opportunities where culture, creativity, and long term value intersect. That has meant sourcing and structuring investments, advising high net worth individuals, and helping align capital with companies and ideas that don't move through obvious channels. Some of the work lives in public. Much of it doesn't. What connects it all is discernment, trust, and an ability to see how people, capital, and ideas fit together before they're obvious. Lykken.LA is where that work converges.